Our Creative Director

Aaron Armstrong

Aaron’s love for problem solving lead him into his career in creative. Having lead a boutique agency in his homeland of New Zealand, this Kiwi loves to find the right solution to help his clients communicate effectively, regardless if it’s a Fortune 500 company or a small business. As a self proclaimed beer snob, you’ll find him out discovering the latest brew.

All Rights Reserved. Agency Acquisitions ® 2024

Let us help you reach your full potential

GET A QUOTE
BOOK A CALL

Get 35-50% Profitability at Your Agency

Agency Acquisitions helps you scale your agency sustainably. 

Playing whack-a-mole with all the operational challenges at your agency? 

If you have any of these issues, we can help!

If you are struggling with:

2
Clearly predicting profitability and workloads
  • Your team goes from not being busy enough to being completely overloaded causing everyone to be stressed out. 
  • People tell you they are maxed out but the revenue does not reflect what they are telling you. 
  • You’re unsure exactly what reasonable expectations of your team are workload wise.
3
Tracking the right metrics and KPIs
  • You’re unsure what metrics are the best predictors of profitability. 
  • You find yourself tracking 10, 15, or even 20 numbers that don’t help you make great decisions. 
  • People keep saying that the things you measure are not the correct numbers to track. 
  • People call the numbers into question because they claim that the data is not good enough to draw meaningful conclusions. 
4
Getting stuck in an endless cycle of initiatives that don’t seem to sustainably fix profitability 
  • You and your team are burnt out due to initiative overload. 
  • You feel like you're one to three initiatives away but the resulting profitability doesn’t materialize.   
  • Your team doesn’t end up properly executing initiatives or are consistently missing due dates. 
  • Once an initiative is completed it's not consistently executed or is left by the wayside. 
5
Optimizing your own role in your company so you can scale yourself effectively
  • The same activities you did before don't have the impact they once did.
  • You are at a crossroads and don't know which path your personal role should take.
  •  You know you need to evolve and elevate your role but are unsure how to do it.

This is how we can help you work less, be less stressed, and improve the profitability and value of your agency.

STEP 1

Audit

Figure out the areas of opportunity

By the end of this step you will know: 
  1. Exactly where and why you are missing profitability 
  2. Where you stand against other top performers in the agency world 
  3. Exactly what operational metrics and KPIs you should be aiming for versus where you are now 
  4. A list of key initiatives, in priority order with estimated financial upside, that will take you from your current state to the top of the industry. 

STEP 1

  • Your people might say they are busy, but you feel like your overstaffed.
  • You can sometimes get profits up for a month or two, but can’t sustain over 35-50% profit per month over the long term.
  • You can’t pinpoint the source of the problem because it seems to move around. 
  • Your customer acquisition cost is reasonable, but your customer lifetime value needs a boost.
Figuring out why you can’t get top profitability like other agencies can
1
BOOK A CALL

STEP 2

Change Management

Get your people ready

By the end of this step your leadership team will: 
  1. Accept the reality of the data placed in front of them 
  2. Collaboratively find contextual issues that need to be addressed in order to successfully deploy key initiatives 
  3. Get coached as a group and 1-to-1 to learn how to communicate areas of improvement and prepare their teams 
  4. Have a clear understanding of the metrics and KPIs and their responsibilities for each 
  5. Get excited about the prospect of improving the organization

STEP 3

Deploy, Coach & Optimize

Deploy iterative improvement

By the end of this step your team will have: 
  1. Systems to forecast revenue and team capacity
  2. Clear utilization and efficiency reports per person, per client, and per project 
  3. Clear reports and accountabilities of each Metric and KPI per manager and individual team member
  4. Deployment of key initiatives and customization as needed through iterative adjustments 
  5. Coaching of managers and leaders on how to address issues in a way that supports a collaborative and supportive environment


     

STEP 4

Sustain & Scale

Free yourself up to work ON the business

By the end of this step you will know: 
  1. A strategic planning process that guides yearly, quarterly, and monthly targets and initiatives 
  2. A system that helps leaders identify areas of weakness and creates priorities to fix the business on an ongoing basis
  3. Clear meeting patterns and accountabilities to address problems in real time
  4. An environment of accountability where managers and leaders take responsibility for the results they are charged with
  5. A system that is not dependent on the owner to operate

You can do all of this without:

  1. Incurring additional hiring costs
  2. Being forced into even more work to your busy schedule
  3. Doing initiatives that lose their potency the day after we stop working together
  4. Having to turn your business upside down and losing your best staff
  5. Having to replace your current operations staff
BOOK A CALL
Book a call with one of our consultants to see how we can help your agency.

Popular podcast episodes

EPISODE 4

Influencing Lifetime Value With Strategy

Listen Now

EPISODE 6

How to Win in a Recession - Part 1

Listen Now

EPISODE 16

The Rise of the Fractional CMO

Listen Now

Get the complete guide now

Get free access to the tools, templates and training videos you need to measure the right metrics and improve your profitability.

Watch this video on the Top 5 Agency Scale and Profit Killers

Nick Avaria, Agency Acquisitions

I've spent over a decade as an agency owner, and scaled multiple agencies past $800k per month. 

I started consulting with other agency owners when I see from my peers how burnt out they are trying to scale, while working 60+ hours weeks every week. 

I have been in the trenches, and now that I finally have a system in place to scale agencies, I work with other agency owners who are ready to finally see their hard work pay off with more profit, and less hours spent at their computers. 

""